If you are an Indian (or a Pakistani) reading this, chances are that you spent most of Sunday glued to the TV watching India playing against Pakistan in the finals of the ICC Champions Trophy 2017. This particular cricket match was predicted to be the third most watched game in cricket's history, with an expected viewership of 324 million.
OnePlus saw this match as the perfect opportunity to run an ad campaign for their upcoming and yet-unreleased OnePlus 5. The device will globally release on June 20th, while the Indian launch event is scheduled two days after the global event. But that did not stop OnePlus from officially revealing a full render of their device in between one of the most hyped cricket matches of this year.
The OnePlus 5 TV spot features a full view of the device, which falls in line with previously leaked renders of the device. The render is preceded by snippets of prior ad campaigns featuring OnePlus India's brand ambassador and Indian superstar Mr. Amitabh Bachchan. Here is the TV Spot as captured by a viewer:
OnePlus also took full advantage of the trending #IndvsPak on Twitter to promote its ad campaign on social media.
Caught our ad during the #IndvsPak match? Tweet a screenshot of your fav moment with #OnePlus5Launch & get a chance to win the phone!
— OnePlus India (@OnePlus_IN) June 18, 2017
It is clear that OnePlus has a larger marketing budget this year, especially as far as India is concerned. Their ad campaigns features some of the most popular names in India, like Indian superstar Mr. Amitabh Bachchan, popular tech reviewer of NDTV Cell Guru fame Mr. Rajiv Makhni, actor Mr. Sushant Singh Rajput, comedian and actor Mr. Vir Das and even popular fashion designer Mr. Sabyasachi Mukherjee.
OnePlus has surely generated a lot of buzz for its device with this well placed ad campaign. An advertisement in such a prime spot definitely costs a pretty penny, and endorsements from such popular names also do not come cheap. This just goes to show how much OnePlus is banking on its next flagship device to be a massive success for its company. And going by the generated buzz, it just might in India, at least.
What are your thoughts on OnePlus and its recent focus on advertising and marketing? Let us know in the comments below!
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